— PROJECT NAME
Blue Cross Aged Care
Visual Design Lead
Blue Cross Aged Care was a new brand created by two existing providers in the sector combining. This resulted in a new logo, branding and visual design strategy.
A new website was developed to represent the new brand and its offerings. The client wanted a clean and clear website that catered for their main user groups.
A design group workshop was undertaken with Blue Cross to establish clear visual design strategy and direction.
An authentic photographic style was used with rich imagery contrasted with a balance of bold colour and clean whitespace.