Matt Morris

Blue Cross

UX/UI Design

— PROJECT NAME

Blue Cross Aged Care


— ROLE

UX/UI Design

Visual Design Lead

Prototyping

Group-work Facilitator


— DATE

2019

Blue Cross Aged Care was a new brand created by two existing providers in the sector combining. This resulted in a new logo, branding and visual design strategy. 


A new website was developed to represent the new brand and its offerings. The client wanted a clean and clear website that catered for their main user groups. 


A design group workshop was undertaken with Blue Cross to establish clear visual design strategy and direction.


An authentic photographic style was used with rich imagery contrasted with a balance of bold colour and clean whitespace. 


View desktop prototype


View tablet prototype


View mobile prototype