— PROJECT NAME
Australian Securities Limited (ASL)
Visual Design Lead
ASL provide three income producing funds for private and corporate investors. These include, Term Funds, Income Funds and Property Funds.
ASL required their investor and admin portal interfaces to be re-designed following human centred design best practices. The client wanted a simple, clean and intuitive interface that new users could easily understand.
Wireframes were developed and iterated for the customer and admin portals to achieve intuitive functionality amongst complexity.
The interface design was kept clean and minimal using the brand colour for highlighting key areas.
Interface challenges included keeping the large amount of financial content clear yet simple for users to understand and interact with.
The client was happy with the simplicity of the interface and intuitive user experience amongst large amounts of content.